MSUFCU 2018 Amazon Prime Day Promotion
MSUFCU’s Amazon Prime Day Promotion
Encourages Members to Make Responsible Financial Decisions
EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) offered members an opportunity to win gift cards for using their MSUFCU Visa Debit or Credit Cards once again on Amazon Prime Day (July 16, 2018). The Credit Union’s promotion encouraged card-holding members to learn about and responsibly use their debit and credit cards while offering a fun and engaging promotion. At the end of the promotion, one MSUFCU member who used a MSUFCU Debit Card and another one who used a MSUFCU Credit Card during Amazon Prime Day were randomly selected to each receive a $250 gift card.
Comparing 2017 Prime Day to 2018 Prime Day, MSUFCU members’ Amazon purchases with MSUFCU cards increased 63% for debit cards and 65% for credit cards, surpassing the promotion’s goals in both categories.
Rates on MSUFCU’s Visa Credit Cards are as low as 8.9% APR, significantly lower than the national average. In addition to low rates, the credit cards have various benefits, including no annual fees, no application fees, no balance transfer fees, 1% cash back on all purchases, $0 fraud liability, and card lock and mobile location confirmation. MSUFCU debit cards are free with checking accounts and offer a convenient way to make purchases.
“Helping our members manage their finances so they can achieve their dreams is part of our mission,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “Through this promotion, we encouraged our members to use their MSUFCU debit or credit cards to take advantage of Amazon Prime Day specials while also empowering them with knowledge to help them make the right financial decisions for their situations.”
MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. For the sixth year in a row, MSUFCU was named as a Top Workplace in the large employer category by the Detroit Free Press. Last year, it was also recognized as one of CU Journal’s Best Credit Unions to Work For, a Best Workplace for Women by Fortune Magazine, an Outstanding Credit Union of the Year by the Michigan Credit Union League, and is certified as a Great Place to Work®. MSUFCU has also been nationally recognized for its financial education initiatives, ranking first in Michigan and second in the nation for the 2017 Alphonse Desjardins Adult Financial Education award by the Credit Union National Association. Founded in 1937, MSUFCU has 18 branches, over 260,000 members, more than $4.1 billion in assets, and nearly 900 employees.