“It's wonderful to partner with the Michigan Arbor Day Alliance for our annual tree planting event where we help our community and the environment. This year, we also worked with the City of East Lansing to plant trees at the Aquatic Center. Staff at the Aquatic Center said the trees planted around the pool area will help to cool the pavement on hot days, making it a more enjoyable experience for those visiting. It's nice knowing a few hours of work on our end will make a difference for so many for years to come.”— Becky, Credit Union volunteer
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MSUFCU Receives 2019 CUNA Diamond Awards

 
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Published: Apr 9, 2019

MSUFCU Marketing Team Earns Three 2019 CUNA Diamond Awards

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EAST LANSING, Mich. — The Credit Union National Association (CUNA) has announced the winners of its 2019 Diamond Awards for marketing, and MSU Federal Credit Union (MSUFCU) has earned three. In the Membership Marketing category:

  • Credit Score Handout and Rock Star Credit Mailer; and
  • Explore Series to learn more about MSUFCU.

In the Direct Mail – Single or Series category:

  • Freshman Student Mailers.

 

The CUNA Diamond Awards recognize creative excellence and outstanding results in credit union marketing. Marketing campaigns are judged on strategy, creativity, design and production, copy and communication, and results.  

 

“These awards recognize our efforts to reach our members in creative and memorable ways,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “Through these effective marketing campaigns, we communicated about our products and services and how we can help our members achieve their financial goals and dreams. We’re honored to receive these awards.”

 

There are 36 categories for the CUNA Diamond Awards and an average of 1,200+ entries each year. These awards give credit unions the opportunity to showcase their achievements and inspire others to promote the movement in new and innovative ways.

 

“The hard work displayed by these credit unions always leaves us feeling inspired and passionate about what we do,” said Amy McGraw, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and Vice President of Marketing, Tropical Financial CU. “Receiving these awards further highlights the dedication they have for our movement and their members.”

 

MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The credit union was named Best Workplace in Financial Services and Insurance by Fortune Magazine, and received the ATHENA Award® for Organizational Leadership. For the sixth year in a row, MSUFCU was named as a Top Workplace by the Detroit Free Press. In 2018, it was again recognized as one of CU Journal’s Best Credit Unions to Work For, a Michigan Best and Brightest in Wellness award winner, National Best and Brightest in Wellness award winner, and is certified as a Great Place to Work®. In 2017, MSUFCU was recognized as a Best Workplace for Women by Fortune Magazine, and an Outstanding Credit Union of the Year by the Michigan Credit Union League. Founded in 1937, MSUFCU has 19 branches, more than 271,000 members, $4.3 billion in assets, and nearly 900 employees.