Youth Members Deposit More Than $1 Million in April
EAST LANSING, Mich. — During National Credit Union Youth Month in April, MSU Federal Credit Union (MSUFCU) encouraged youth members to add to their savings through two different youth-focused contests. The top prize was a $100 1-Year-Add-On Certificate. The results were amazing; more than $1 million was deposited throughout April, surpassing the total of youth account deposits made in 2018 by more than $300,000.
“Each April, we focus on sharing financial information with our young members, teaching them savings strategies so they can achieve their dreams,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “This savings contest, as well as the career goals photo contest, are creative ways we helped them look forward to their futures, and envision their goals.”
More than 2,500 deposits were made into MSUFCU youth accounts during the promotion. Youth members could enter the career goals photo contest by submitting a picture of themselves dressed for their dream job, with one winner receiving $250. In addition, all youth members who visited a Credit Union branch during April received a free gift.
“It’s been proven that when we acknowledge and record our goals for the future, they’re more likely to come true,” said Michelle Kamke, Marketing Projects Manager at the Credit Union National Association. “By encouraging our youngest members to get into this habit, we foster their ability to save for their futures.”
MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The Credit Union was named Best Workplace in Financial Services and Insurance by Fortune Magazine, received the ATHENA Award® for Organizational Leadership, and for the fifth year, was named West Michigan Best and Brightest to Work For. MSUFCU has been certified as a Great Place to Work® for five consecutive years, and was named as a Top Workplace in the large employer category by the Detroit Free Press for six years in a row. The Credit Union has also been recognized for its financial education initiatives, ranking first for the Alphonse Desjardins Adult and Youth Financial Education Awards, and the Louise Herring Award as well as an honorable mention for the Dora Maxwell Award by the Michigan Credit Union League. Founded in 1937, MSUFCU has 19 branches, more than 275,000 members, nearly $4.4 billion in assets, and more than 900 employees.
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