“When the kids visit, they are experiencing a vibrant environment where they can have fun, ask questions, and interact with Credit Union employees. This helps kids feel more at ease later when talking about their finances or using their accounts. Similarly, we are creating a trusting environment for parents. Kids can have fun with finances, and we are happy to show that to them.”— Lisa, Credit Union Employee
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MSUFCU Earns Awards from Marketing Association of Credit Unions

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Published: Jul 16, 2019

MSUFCU Earns Awards from Marketing Association of Credit Unions

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EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) is pleased to announce it has received two awards from the Marketing Association of Credit Unions (MAC): one in the category of Direct Mail Series, and the other in Marketing Segment Program.


In the Direct Mail Series, the Credit Union team created and sent mailers to incoming Michigan State University (MSU) and Oakland University (OU) students and their parents promoting a $100 offer to those students opening new checking accounts. For MSU, the response rate was 22.47%, and for OU, the response rate was 16.71%. The average response rate for direct mail campaigns is generally .5% to 2%, according to JWM Business Services.


For the Marketing Segment Program, the MSUFCU team appealed to new MSU and OU students with an introduction to the Credit Union. The combined response rate for the mailers was 20.64%.


“We are excited to receive these awards in recognition for our team’s work in promoting our products and services to prospective members,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “It is rewarding to connect potential members in a way that resonates with them. These mailings also inform them about a great opportunity to establish a partnership with a financial institution whose mission is to help them achieve their dreams.”


MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The Credit Union was named Best Workplace in Financial Services and Insurance by Fortune Magazine, received the ATHENA Award® for Organizational Leadership, and for the fifth year, was named West Michigan Best and Brightest to Work For. MSUFCU has been certified as a Great Place to Work® for five consecutive years, and was named as a Top Workplace in the large employer category by the Detroit Free Press for six years in a row. The Credit Union has also been recognized for its financial education initiatives, ranking first for the Alphonse Desjardins Adult and Youth Financial Education Awards and the Louise Herring Award as well as an honorable mention for the Dora Maxwell Award by the Michigan Credit Union League. Founded in 1937, MSUFCU has 19 branches, more than 276,000 members, nearly $4.5 billion in assets, and more than 900 employees.