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MSUFCU 2019 Amazon Prime Day Promotion Surpasses 2018 Numbers

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Published: Aug 30, 2019

MSUFCU 2019 Amazon Prime Day Promotion Surpasses 2018 Numbers

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EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) had another successful Amazon Prime Day promotion, recording more than $856,000 in transactions made with MSUFCU debit or credit cards. There were 19% more transactions this year than during the 2018 promotion, surpassing the promotion’s goal of 15%. In addition, more than 10,280 members used their cards during Prime Day hours.


“Amazon Prime Day has become a big cyber sales event each year, and we are pleased our members take advantage of the great deals offered,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “With our Amazon Prime Day promotion, we encouraged members to use their debit and credit cards by offering them the chance to win a $250 gift card.”


The Credit Union promotion offered members an opportunity to win gift cards for using their MSUFCU Visa Debit or Credit Cards on Amazon Prime Day (July 15-16, 2019). The Credit Union’s promotion encouraged card-holding members to learn about and responsibly use their debit and credit cards while offering a fun and engaging promotion. At the end of the promotion, one MSUFCU member who used a MSUFCU Debit Card and another one who used a MSUFCU Credit Card during Amazon Prime Day were randomly selected to each receive a $250 gift card.


Rates on MSUFCU’s Visa Credit Cards are typically significantly lower than the national average. The Credit Union recently introduced its Visa Signature Credit Card offering up to 3% cash back on items members purchase every day. MSUFCU debit cards are free with checking accounts and offer a convenient way to make purchases.


MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The Credit Union was named in the top five Michigan credit unions by Forbes Best-in-State Credit Unions, Best Workplace in Financial Services and Insurance by Fortune Magazine, received the ATHENA Award® for Organizational Leadership, and for the fifth year, was named West Michigan Best and Brightest to Work For. MSUFCU has been certified as a Great Place to Work® for six consecutive years, and was named as a Top Workplace in the large employer category by the Detroit Free Press for six consecutive years. The Credit Union has also been recognized for its financial education initiatives, ranking first for the Alphonse Desjardins Adult and Youth Financial Education Awards, and the Louise Herring Award as well as an honorable mention for the Dora Maxwell Award by the Michigan Credit Union League. Founded in 1937, MSUFCU has 19 branches, more than 280,000 members, nearly $4.5 billion in assets, and more than 900 employees.