“The new branch layout engages members and helps foster relationships. The branches now better reflect the brand image and culture of the Credit Union, while also providing members with an enhanced experience each time they visit the Credit Union.”— April Clobes
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MSUFCU Celebrates Reopening of Its Ortonville Branch

 
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Published: Nov 12, 2019

MSUFCU Celebrates Reopening of Its Ortonville Branch

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EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) celebrated the reopening of its Ortonville Branch located at 4 South Street. The MSUFCU Board of Directors, employees, and community leaders welcomed members on November 7, 2019, with a ribbon-cutting ceremony and reception.

 

The updated branch features an integrated design that includes an open layout with one-on-one meeting spaces rather than a traditional teller line. From depositing a check to applying for a loan, members can enjoy the Credit Union’s services with the convenience of accomplishing everything in one spot. With this renovation, MSUFCU provides a one-stop experience where members work with knowledgeable employees for all of their transaction, account, and lending needs. 

 

“The updated design of the Ortonville Branch will transform members’ branch visits into consultative experiences and support the growth of a dynamic community,” said Lea Ammerman, MSUFCU Chief Operating Officer. “By offering a variety of products and services that help community members achieve financial success, we ultimately help them achieve their dreams.”

 

Technology is available throughout the branch to provide multiple avenues of member engagement and education. This includes: iPads at technology bars with information about products and services, and access to MSUFCU accounts; a lobby queue kiosk for members to sign themselves in with their service request; and Community Boards that provide financial tips, community event information, involvement initiatives; and more.

 

MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The Credit Union was named in the top 100 best workplaces for women by Fortune for the third year, in the top five Michigan credit unions by Forbes Best-in-State Credit Unions, Best Workplace in Financial Services and Insurance by Fortune Magazine, received the ATHENA Award® for Organizational Leadership, and for the fifth year, was named West Michigan Best and Brightest to Work For. MSUFCU was named one of Michigan’s Best and Brightest in Wellness for the fourth consecutive year, has been certified as a Great Place to Work® for six consecutive years, and was named as a Top Workplace in the large employer category by the Detroit Free Press for six consecutive years. The Credit Union has also been recognized for its financial education initiatives, ranking first for the Alphonse Desjardins Adult and Youth Financial Education Awards, and the Louise Herring Award as well as an honorable mention for the Dora Maxwell Award by the Michigan Credit Union League. Founded in 1937, MSUFCU is headquartered in East Lansing, has 19 branches, more than 284,000 members, $4.5 billion in assets, and more than 900 employees. For more information, visit msufcu.org.

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