“Helping members and employees achieve their goals and dreams is a key part of our mission. Because of this, we work to create a culture that allows employees to grow, develop, and achieve these goals and dreams in and out of work. It gives us great pleasure to be recognized for fostering this type of positive work environment.”— Patrick McPharlin, Former MSUFCU President and CEO
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MSUFCU Earns a Diamond Award for Marketing Excellence

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Published: Aug 18, 2020

MSUFCU Earns a Diamond Award for Marketing Excellence

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EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) was recently honored with a 2020 Segmented Marketing Diamond Award from the Credit Union National Association’s (CUNA’s) Marketing and Business Development Council. The award recognizes outstanding marketing and business development achievements in the credit union industry.


“We are excited to receive this award and are proud of our team’s work to deliver impactful messaging for our members,” said Deidre Davis, MSUFCU Chief Marketing Officer. “It is an honor to be recognized by our industry peers for creative excellence and outstanding results.”


“It’s a privilege to bring recognition to some of the best in credit union marketing and business development,” said Amy McGraw, Diamond Awards Chair and VP of Marketing/Chief Experience Officer at Tropical Financial Credit Union in Miramar, Fla.


CUNA’s Marketing and Business Development Council celebrated Diamond Awards Week in June by announcing winners in 35 categories through a series of daily virtual awards ceremonies. There were 1,295 entries for this year’s awards competition.


Visit CUNA’s website here to learn more about the Diamond Awards and view the entire list of winners. CUNA is a national network comprised of more than 1,200 credit union marketing and business development professionals.


MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The Credit Union was named as a Top Workplace in the large employer category by the Detroit Free Press for eight consecutive years, received a 5 star rating from Bauer Financial in 2020, was named a Top 100 Best Workplace for Women by Fortune for the third year, and is in the top five Michigan credit unions by Forbes Best-in-State Credit Unions. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine two consecutive years, received the ATHENA Award® for Organizational Leadership, and was named West Michigan Best and Brightest to Work For the eighth year in a row. The Credit Union earned the ranking of one of Michigan’s Best and Brightest in Wellness for the eighth consecutive year, and has been certified as a Great Place to Work® for seven consecutive years. MSUFCU has also been recognized for its financial education initiatives, ranking first for the Alphonse Desjardins Adult and Youth Financial Education Awards, and the Louise Herring Award as well as an honorable mention for the Dora Maxwell Award by the Michigan Credit Union League. Founded in 1937, MSUFCU is headquartered in East Lansing, MI, has 21 branches, nearly 300,000 members, over $5.4 billion in assets, and more than 900 employees. For more information, visit msufcu.org.