MSUFCU Receives Two CUNA Diamond Awards
EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) is pleased to announce that it was recently recognized by the Credit Union National Association (CUNA) Marketing & Business Development Council for two of its direct mail campaigns. The Credit Union received a Category’s Best Diamond Award for its ‘Credit Myths Mailer’ and a Diamond Award for its ‘Gen Y Auto Loan Mailer.‘
The CUNA Diamond Awards recognize creative excellence and outstanding results in credit union marketing. Marketing campaigns are judged on strategy, creativity, design and production, copy and communication, and results.
“We’re honored to receive these awards, as they recognize our efforts in reaching out to our members in creative and memorable ways,” said Deidre Davis, MSUFCU’s Vice President of Marketing and Communications. “Through effective communication, we can better help our members achieve their financial goals and dreams.”
MSU Federal Credit Union, the world’s largest university-based credit union, offers a full range of personal — and business-related — financial services to Michigan State University and Oakland University faculty, staff, students, alumni association members, and their families worldwide in addition to a variety of select employee groups. Founded in 1937 by a few MSU professors and employees, MSUFCU has 17 branches, over 220,000 members, more than $3.25 billion in assets, and over 700 employees. In 2015, MSUFCU was named as one of the Nation’s Best and Brightest Companies to Work For and one of the Nation’s Best and Brightest in Wellness by the National Association for Business Resources, and was listed as the fifth top employer in the large-employer category in the 2015 Top Workplaces list by the Detroit Free Press. In 2016, MSUFCU was selected as one of West Michigan’s 101 Best and Brightest Companies to Work For, receiving the Michigan Business Professional Association’s top honor of Elite Overall – Best of the Best award.
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