MSUFCU Announces New Youth Accounts and Online Youth Store
EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) is pleased to announce the recent release of its new youth accounts and digital Youth Store. The new youth account structure is designed to better engage and educate MSUFCU’s youth members based on their interests and financial literacy.
Previously, MSUFCU offered three youth accounts: Sweet Pea (ages 0-4), Dollar Dog (ages 5-12), and Cha-ching (ages 13-17). The Credit Union now offers five youth accounts targeting smaller age groups: Sweet Pea (ages 0-2), Dollar Dog (ages 3-6), Cyber Saver (ages 7-10), Money Club (ages 11-13), and CU Succeed (ages 14-17).
The online Youth Store will replace MSUFCU’s Dollar Dog Store that was previously only offered to Dollar Dog members ages 5-12 who earned and redeemed their coins for prizes at branches. Now, all youth members will receive one virtual coin for every $10 deposited into their accounts, whether the deposit is made at a branch, an ATM, via eDeposit, or by mail. Members can then redeem the coins for fun and exciting prizes via ComputerLine (MSUFCU’s online banking system) in the digital Youth Store.
“We’re excited to enhance our youth account options, as we are committed to helping our young members acquire greater financial independence,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “The new structure gives us an opportunity to build stronger relationships with our young members and will help them learn positive financial habits. By offering the new online Youth Store, we can also reward our youth members for saving money, keeping them excited about their financial futures.”
MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. For the sixth year in a row, MSUFCU was named a Top Workplace in the large employer category by the Detroit Free Press. Last year, it was also recognized as one of CU Journal’s Best Credit Unions to Work For, a Best Workplace for Women by Fortune Magazine, and Outstanding Credit Union of the Year by the Michigan Credit Union League. MSUFCU has also been nationally recognized for its financial education initiatives, ranking first in Michigan and second in the nation for the 2017 Alphonse Desjardins Adult Financial Education award by the Credit Union National Association. Founded in 1937, MSUFCU has 18 branches, over 255,000 members, more than $4 billion in assets, and 850 employees.
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