“Judging the OU Business Scholars Case Competition allowed me to see the dedication to learning and the engagement the OU business students have. They were actively involved in learning about their products and making the business decisions necessary to increase their product penetration in the market. Although they had limited time to work through the details of the case, they presented thorough business decisions that showcased their business knowledge. ”— Lea Ammerman, Executive Vice President of Member Services
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MSUFCU Improves Account Application Experiences

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Published: Sep 28, 2018

MSUFCU Improves Account Application Experiences With New Online System

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EAST LANSING, Mich. — MSU Federal Credit Union (MSUFCU) is pleased to announce the launch of a new online account application process to improve the experience for applicants and current members. This new system makes it easier and faster for new members to start using their new accounts by expediting the application process.


“MSUFCU’s new online account application offers a more streamlined, modern design allowing faster account access than ever before for new members,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “This process, along with ComputerLine and the Mobile app, allows individuals to open new accounts and manage their accounts at anytime from anywhere.”


Another feature of the new system is a more personalized experience. As future and current members progress through the application, they are asked for information about their life stages (student, business owner, etc.), allowing the Credit Union to provide them with the appropriate product recommendations. Users can begin the application process by either “shopping” for products, adding them to their “wallets” and checking out, or by going directly to filling out and completing the application.


MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. For the sixth year in a row, MSUFCU was named as a Top Workplace in the large employer category by the Detroit Free Press. Last year, it was also recognized as one of CU Journal’s Best Credit Unions to Work For, a Best Workplace for Women by Fortune Magazine, an Outstanding Credit Union of the Year by the Michigan Credit Union League, a Michigan Best and Brightest in Wellness award winner, and is certified as a Great Place to Work®. MSUFCU has also been nationally recognized for its financial education initiatives, ranking first in Michigan and second in the nation for the 2017 Alphonse Desjardins Adult Financial Education award by the Credit Union National Association. Founded in 1937, MSUFCU has 18 branches, over 260,000 members, more than $4.1 billion in assets, and nearly 900 employees.