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MSUFCU Celebrates Traverse City Branch Groundbreaking

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Published: Jul 1, 2020

MSUFCU Celebrates Traverse City Branch Groundbreaking

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EAST LANSING, Mich. — The MSU Federal Credit Union (MSUFCU) Board of Directors and management team are pleased to announce the Credit Union broke ground on its second Traverse City branch. Opening in 2021, the new branch will be located at 3750 N. U.S. 31 S in Traverse City.


Representatives from MSUFCU and the Traverse City community celebrated the expansion with an official groundbreaking on Tuesday, June 30, 2020. The full-service branch will be MSUFCU’s 22nd branch.


“This expansion aligns with our long-term strategy to better serve our existing members in Traverse City as well as in the surrounding areas,” said April Clobes, MSUFCU’s President/CEO. “We are excited to join the Traverse City community and look forward to providing superior service to our members living and traveling in northern Michigan.”


The new location will serve the Credit Union’s 2,447 existing members in the area and feature an integrated branch design, including a sit-down concept stations rather than traditional teller lines. The stations will be staffed by universal employees who are trained to handle a wide variety of transactions. The branch will also have digital offerings, including drive-up video tellers and a station where youth members can play the Credit Union’s free gaming apps.


MSUFCU has a national reputation for excellence and has received several top industry and workplace awards. The Credit Union was named as a Top Workplace in the large employer category by the Detroit Free Press for eight consecutive years, received a 5 star rating from Bauer Financial in 2020, was named a Top 100 Best Workplace for Women by Fortune for the third year, and is in the top five Michigan credit unions by Forbes Best-in-State Credit Unions. MSUFCU was named a Best Workplace in Financial Services and Insurance by Fortune Magazine two consecutive years, received the ATHENA Award® for Organizational Leadership, and was named West Michigan Best and Brightest to Work For the eighth year in a row. The Credit Union earned the ranking of one of Michigan’s Best and Brightest in Wellness for the eighth consecutive year, and has been certified as a Great Place to Work® for six consecutive years. MSUFCU has also been recognized for its financial education initiatives, ranking first for the Alphonse Desjardins Adult and Youth Financial Education Awards, and the Louise Herring Award as well as an honorable mention for the Dora Maxwell Award by the Michigan Credit Union League. Founded in 1937, MSUFCU is headquartered in East Lansing, MI, has 20 branches, nearly 300,000 members, more than $5 billion in assets, and more than 900 employees. For more information, visit msufcu.org.